British Medical Journal Careers

BMJ Careers is the established provider of independent careers advice to the medical professional.

WhiteLight were commissioned to conducted a brand audit, create a refreshed identity with sub-brands, and supply full corporate identity guidelines to provide clear focus for recruitment marketing.

In addition, we designed and implemented marketing and advertising campaign material for a two-year period.

As a result of our work, the number and calibre of recruits has improved significantly on previous years, advertising revenue and website traffic have increased, and the journal has more readers than ever.